My inspiration was to create a digital platform to share quality deep house music, promote new artists and build step by step a solid and respected label.
V is for Valentin, Alex V's last name which still remains relatively unknown to most of his listeners and followers around the globe. Now that you know what V in Alex V stands for, we can move on to know more about him. Alex was born in the beautiful city of Barcelona in 1977, but it is in Tossa de Mar, where he now resides and continues to perfect his craft.
As a passionate musician, Alex started producing at the age of 16, and from there he has started building up his arsenal of classy and elegant deep-tech sound. His list of labels where he has released material lists Night Drive Music, Acryl Music, Justified Cause, Big Mama,Sweetleaf, Deepology, Extremly House, Pulsewith, Mettle Music, Soulstar, and more. There is more to Alex than a producer. In fact, just recently, he has just established a deep-tech house label dubbed Sophisticate Recordings to give the world a taste of Alex V's interpretation of house music.
Sophisticate Recordings Official Website
Copyright © 2011 Miguel Libre
Hola, Alex! How are things going?
Things are going well, thanks. Its a very busy time for me as a producer and
label manager. There is always something to do and deadlines to achieve in this
business.
What does the letter “V” in Alex V stand for?
V means “ Valentin” which is my surname. A long time ago I used my full name
on my productions but after a while I decided to shorten it to just Alex V.
Continuing, let us talk about your productions: Can you describe to us
your sound? Also, how were you able to come up with such a sound?
My style is based on elegant and smooth melodies mixed with a touch of
underground house music. I like to use software and hardware at the same time
on my productions. Cubase is my favourite DAW and many VSTi are good to do
this task. Loving all the Arturia classics and my Korg Z1 keyboard.
How about Spain and the house music scene— how are they like?
Barcelona or Ibiza always has been a city with a huge electronic music culture,
including deephouse. The local scene is good and you can find great artists and
cool labels around Spain.
As we know, you are the driving force behind the deep-tech house
label, Sophisticate Recordings. What was your inspiration behind the
establishment of the label?
My inspiration was to create a digital platform to share quality deep house
music, promote new artists and build step by step a solid and respected label.
In your opinion, how is Sophisticate Recordings different from the
hundreds of labels out there?
Sophisticate is a young label that wants to contribiute and bring great music to
the deephouse scene. Personaly I don´t think that we are better or less than
other labels, we try to care about what we are doing working with passion and
love for the music.
As a relatively-new player in the music industry, what are the various
obstacles you have encountered so far? What are your solutions to
these problems?
Make yourselft know to the public is one of the most dificult task today!
Promotion is essencial to run a label and keep it alive, its always hard.
Piracy is bad for small labels but also some people believe that it can be used as
extra publicity.
If you were given a chance to work with any DJ/ producer from any
label or country, who would it be, and why?
There are so many new and classic artist that i would like to work with. Im open to
anyone, its not about “names” or how famous you are its all about music.
Any last worlds for our readers and fans from all four corners of the
globe?
There are new exciting releases and podcasts coming soon, keep close to
sophisticate and thanks to all our followers for your support!
I, Miguel Libre, would like to thank you for time and effort in making
this interview possible. May more people support you and good luck to
your label— you will have my support as always!
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